Samsung Electronics and the struggle for leadership of the...

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Biography & Autobiography - Business & Finance
Samsung Electronics and the struggle...

Samsung Electronics and the struggle for leadership of the electronics industry

Name: Samsung Electronics and the struggle for leadership of the electronics industry
ISBN: 9780470822661

Anthony Michell

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This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century.Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.

Categorie:

Biography & Autobiography - Business & Finance

Anno:

2010

Edizione:

Casa editrice:

Wiley

Lingua:

english

Pagine:

256

ISBN 10: