The Brand Glossary
Interbrand
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Categorie:
Anno:
2006
Casa editrice:
Springer
Lingua:
english
Pagine:
144
ISBN 10:
1403998094
ISBN 13:
9781403998095
File:
PDF, 1.23 MB
IPFS:
,
english, 2006
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