Global Brands: The Evolution of Multinationals in Alcoholic...

Main
History - World History
Global Brands: The Evolution of...

Global Brands: The Evolution of Multinationals in Alcoholic Beverages

Name: Global Brands: The Evolution of Multinationals in Alcoholic Beverages
ISBN: 9780521833974

Teresa da Silva Lopes

0 / 0

0 comments

Quanto ti piace questo libro?

Qual è la qualità del file?

Scarica il libro per la valutazione della qualità

Qual è la qualità dei file scaricati?

Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands explains how the world's largest multinationals in alcoholic beverages achieved global leadership; the predominant corporate governance structures for firms' marketing-based industries; and why these firms form alliances with direct competitors.

Categorie:

History - World History

Anno:

2007

Casa editrice:

Cambridge University Press

Lingua:

english

Pagine:

348

ISBN 10:

0521833973